3 steps 7shifts took to improve activation | Priya Bhatia, Senior Product Manager, Growth at 7shifts
Update: 2022-12-13
Description
There's a Chinese saying - the journey of a 1000 miles begins with a single step. For most products, that first step is activation.
Many PLG companies onboard 10s of thousands of users a month, but only activate 10% or fewer of them.
In this economic climate - efficiency is more important than ever.
Failing to activate = wasting money acquiring users.
Priya Bhatia worked on a project that lifted 7shifts' activation significantly.
So how did she do it? It comes down to:
- Getting alignment and clarity on the definition of activation
- Simplifying the onboarding experience by running experiments to remove low-value flows
- Surfacing the value that the user has yet to discover, while not overwhelming them with notifications
Listen to the episode to find out the details of how she did it, as well as pitfalls she faced along the way!
Connect with Priya on Linkedin for more PLG insights!
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